Despite our location in Boulder, Colorado and our expertise in web development and design, our site will look much better in a browser that supports web standards, but it is accessible to any browser or Internet device.
There’s no doubt the web is a tremendous opportunity, but no matter how slick or informative your website is, it’s not effective unless you’re able to attract qualified traffic. With over 10 billion pages on the ol’ world wide web, getting yours noticed is a daunting task, but we can help.
People Productions web marketing consultants offer a comprehensive range of services to help you realize your online potential. Whether you’re launching a new website or need to optimize/promote an existing site you can count on our knowledge and expertise.
Some common web marketing strategies include:
Natural Search Engine Optimization
A vast and ever-changing array of factors determine if your website is among the top 10 listings when folks search for keywords that relate to your organization. These factors include everything from the mechanics of how your website is constructed to how many other websites are linking to yours. When done properly the result is free traffic from the major search engines like Google, Yahoo and MSN.
Pay-Per-Click and Paid Inclusion
While not as cool as natural optimization since you have to pay for it, targeted paid advertising can provide a tremendous return on investment, particularly when compared to traditional advertising. People Productions can define or assist in determining your paid marketing strategy, help setup and manage your accounts and advise you regarding an assortment of legitimate paid inclusion opportunities.
Viral Marketing
You know those emails you get that feature some guy in a chicken suit wrestling hamsters in a pool of Jello? That’s viral marketing. They’re passed from one person to another through a series of social or professional networks (we know you looked). Clearly, viral marketing is an extremely effective marketing tool if well planned, managed and executed. Of course, we can help there too even if it means dressing up like a chicken.